New Products Wanted

Have you created the next big thing in the dairy case? If so the National Dairy Council (NDC) New Product Competition seeks the next innovative dairy product from college students across the United States and Canada.

The goal of NDC’s eighth annual competition is for students to develop a dairy or dairy-based product to satisfy consumers’ desire for performance nutrition.

Today, 75 percent of U.S. adults are current or potential consumers for sports and nutrition food and beverages. This stems from consumers wanting to look or feeling good, maintain/improve strength and lose weight.

A judging panel consisting of experts from across the dairy industry will award $16,000 in cash prizes: $8,000 (first place), $5,000 (second) and $3,000 (third). Winning teams will be recognized at the American Dairy Science Association’s annual meeting in June.

Deadline for submissions is Jan. 14. For more information, visit or contact Rohit Kapoor at NDC (